SIGG WUFF
Design Strategy + Video
SIGG WUFF is a semester long course project where my team and I were tasked to produce a marketing plan for the introduction of a new campaign for our selected company, SIGG, a Swiss manufacturer of aluminum water bottles and foodware. SIGG WUFF exists to provide urban, engaged, active dog owners with a new breed of dog products that say “I care.”
Along with my team members, I conducted in-person interviews and competitive research, actively engaged in need-finding and ideation sessions, and produced concept product mockups. Finally, we drafted a thorough marketing plan which was then delivered in a 45 minute final presentation.
My team and I also produced a 1 minute pseudo-commercial which includes motion graphics and music.
Watch Commercial » (requires Flash)
- Media
- Video
- Size
- 4:3 NTSC
- Responsibilities
- Design Research, Ideation, Concept Development, Video Ad
- Discipline
- Design Strategy + Video
